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Lego Analysis

An evaluative and experiential research project for the traditional design and development process with a focus on designing for people.

The report desires to find how users perceive the brand LEGO and how their product can inspire a desired emotion.

Group Project

Group Dynamic: Team of 5 // interdisciplinary with industrial, interior, and visual communication designers

My additional contribution: Presentation deck

*Participant/useful media design by Meg Kimball

*Persona overview design by Mackie Herrlinger


Focus: Design Research // Experiential & Evaluative

Tools: Miro, InDesign

Duration: Fall 2020 // 2 months


Understand current LEGO experience of brand through coding various forms of information from potential customers.


Create personas, models, and methodology to discover insights into how the LEGO brand is perceived.

Full Report
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