Ellie Armstrong
Bare and Boho
Environmental design tackling the future
of slow fashion within the retail sphere.
My team selected the existing brand Bare and boho, who sells reusable hygiene products for all babies and people who can give birth.
Image by Bare and Boho
Group Project
Group Dynamic: Team of 3 // interdisciplinary with industrial, interior, and visual communication designers
My Contribution: Presentation decks, collaborative concept development, environmental graphics, app mockups
Tools: Illustrator, InDesign, Photoshop
Duration: Spring 2022 // 4 months
Image by Bare and Boho
Challenge
We were asked to choose a slow fashion brand that aligned with our team’s core social values and create their first physical retail store. The store should aim to educate and activate the brand’s mission while providing an unparalleled experience for their customers.
Solution
Bare and Boho welcomes all, but recognizes that switching to reusable products is not easy or accessible for everybody; our shop offers a laundry service that supports educational classes and programs held at a Harlem location and on the Boho Bus. Our space also features the artists and a Buy One, Give One program.
Final Presentation
Concept Development
Two Big Ideas
Midterm Progress