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Fruition Vertical Mark

Senior capstone focused on curating a comprehensive system for farmers' markets efficient engagement and a welcoming experience for the local community.

The digital hub links the in-person experience to a plethora of online support to achieve these goals.

Individual Project

Focus: Brand identity, UX/UI, animation, design research

Tools: Illustrator, InDesign, Photoshop, AfterEffects, Figma, Miro, PremierePro

Duration: Fall 2022 // 4 months

Get a quick understanding of the project in the explanation video below!

Farmers’ markets are a beacon for good people, good products, and good fun. They allow local makers of products and produce to connect to a larger scope of the community. ​

How can farmers’ markets reach more of the community?


Develop a comprehensive system that allows both vendors and customers to interact with their local market system. In the digital age, there is an opportunity to modernize the market system. Through a bridge between in-person and online, the community will be able to shop more ethically and sustainably.

Final Presentation
Concept Development


Research Findings

Midterm Progress

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