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Director of Communications

Executive Board Member

Alpha Phi Omega // national service fraternity // Ohio State Chapter // 250 members

Role: social media platform manager, apparel package coordinator

Duration: 2021 - 2022

Position Goals

Social Media
  • Create a consistent brand image through strengthening the organization's blue and gold colors.

    • Achieved through matching the saturation of the main feed content.​

  • Ensure the platform represents the programs and people.

    • Integrated a more efficient, accessible photo collection
      through Photocircle so all
      members could contribute. 

  • Introduce new highlights and content.

    • Created separate highlights for each pillar of the program, chair positions, and a comprehensive calendar to increase member engagement with ease of access.​

    • Extended our social media platform to TikTok and reconnected our LinkedIn and Facebook presence.

  • Design consistent and accessible apparel with a college demographic as the intended user.

    • After a year in the position, I was able to provide over $7,000 worth of apparel to the organization.​

    • Apparel was produced on time every month for trips, celebrations, and general sales.

    • Created a supply chain vice chair to assist in finding sustainable vendors and delivering apparel to members.

    • Prioritize the opinions of members through surveys and polls with open-ended ideas and specific feedback for cut, color, and brand.

Social Media Work
Apparel Design
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