Alpha Phi Omega | Ellie Armstrong

Role: social media platform manager, apparel package coordinator

Duration: 2021 - 2022

Create a consistent brand image through strengthening the organization's blue and gold colors.
- Achieved through matching the saturation of the main feed content.
Ensure the platform represents the programs and people.
- Integrated a more efficient, accessible photo collection
  through Photocircle so all
  members could contribute.
Introduce new highlights and content.
- Created separate highlights for each pillar of the program, chair positions, and a comprehensive calendar to increase member engagement with ease of access.
- Extended our social media platform to TikTok and reconnected our LinkedIn and Facebook presence.

Design consistent and accessible apparel with a college demographic as the intended user.
- After a year in the position, I was able to provide over $7,000 worth of apparel to the organization.
- Apparel was produced on time every month for trips, celebrations, and general sales.
- Created a supply chain vice chair to assist in finding sustainable vendors and delivering apparel to members.
- Prioritize the opinions of members through surveys and polls with open-ended ideas and specific feedback for cut, color, and brand.